1) Head of Creative - ARKK Copenhagen (2024 - now)
Leading the brand in a new visual direction. Building brand and community. Developing and managing all creative content & campaigns across all platforms and media.

2) Creative Content Manager - bareen (2022 - 2024)
Key responsibilities included developing and managing creative content and campaigns across all platforms and media, establishing visual identity and brand consistency, and overseeing production and project management.

Key achievements:
- Creating a new visual identity with distinctive brand guidelines in collaboration with the Creative Director, transforming the brand from a simple e-commerce shop to a fashion-forward brand with a clear identity and multiple collections.
- Directed, produced, photographed and edited 50+ editorials
- Produced content for multiple collaborations including: Playstation, 7 Days Active featuring footballer Zanka, Copenhagen University starring Nobel Prize winner Morten Meldal, Award winning rapper Noah Carter, Red Cross, Unicef, AGF Football Club, Juno The Bakery and many others.
- Successfully managed and oversaw 50+ product releases, coordinating content (stills, videos, and graphics) for web, social media, e-mail and in-store displays.
- Successfully managed all communication and production aspects for e-commerce shoots and packshots for a portfolio of over 250 products.

3) Freelance Creative (2020 - now)
Services: Creative & art direction, consulting, styling, producing, production design, casting, photography, videography, editing & graphic design.

Clients: Adidas, Zalando, Hello Kitty, PUMA Global, PUMA Denmark, Copenhagen Fashion Week, Sony Music Entertainment, Mediacom: Nescafé x Red Cross, New-Land, Bedre Nætter & more.

Highlights

adidas
Freelance Creative Director (2023)
SS23 adidas x Hello Kitty - global campaign in official partnership with Zalando (DE)

PUMA
Freelance Creative Director (2020 - 2022)

- SS22 PUMA Slipstream Sales Campaign (DE + DK)
- AW21 PUMA Suede Mayu Campaign (DE)
- SS21 PUMA Customization Editorial (US)
- SS21 PUMA Brand Jewelry Campaign (US)
- SS21 Hedra Campaign (US)
- AW20 Cruise Rider Campaign (US)

Jewelry Designer, Project Manager & Consultant (2021-2022)

- Official PUMA Brand Jewelry SS22 (DE + US)
- Memphis Depay Announcement Custom Piece (DE)

- Official PUMA Brand Jewelry SS21 (US)
- PUMA x Asos (US)
- PUMA x Journeys (US)
- She Moves Us, Wmns Campaign (US)
- Rapper 'Lil Tecca' Custom Pieces (US)