Product Release Campaign: The Duratek for ARKK Copenhagen

Inspired by the 90's, built for today.
The Duratek is waterproof, effortless, and built to last. It’s a perfect blend of durability and a style that feels both classic and contemporary—a design that stands the test of time while staying current.
This sparked the creation of a retro-inspired campaign to highlight the enduring quality and versatile charm of the Duratek.

Creative direction, producing and styling by me
Photographer: Nicolaj Didriksen
Photo assistant + equipment: Kenneth Meng
Talent: Sarah Mariager, Alden Dolomingo
HMUA: Anne Katrine Hounisen
Socials: Susanne Jeppesen, Rebecka Alskog
Custom ARKK jewellery created by Handcrafted CPH

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