Bareen Highlights (2022–2024)

When I joined as one of Bareen’s first employees, the brand was known as Bareen T-Shirt—a small startup with big ambitions. Over two years, I played a key role in its transformation into Bareen, a recognized fashion-forward brand with a distinct identity. Collaborating closely with the Creative Director, I helped redefine the brand’s visual direction, introducing bold guidelines and overseeing a complete rebranding.

Key responsibilities:
- Developing and managing all creative content & campaigns across all platforms and media
- Developing visual identity and creating brand consistency
- Production & project management

Key achievements:
- Creating a new visual identity with distinctive brand guidelines in collaboration with the Creative Director, transforming the brand from a simple e-commerce shop to a fashion-forward brand with a clear identity and multiple collections.
- Directed, produced, photographed and edited 50+ editorials
- Produced content for multiple collaborations including: Playstation, 7 Days Active featuring footballer Zanka, Copenhagen University starring Nobel Prize winner Morten Meldal, Award winning rapper Noah Carter, Red Cross, Unicef, AGF Football Club, Juno The Bakery and many others.
- Successfully managed and oversaw 50+ product releases, coordinating content (stills, videos, and graphics) for web, social media, e-mail and in-store displays.
- Successfully managed all communication and production aspects for e-commerce shoots and packshots for a portfolio of over 250 products.