Product Release Campaign: "Not Your Average Runner"

ARKK Copenhagen presents the ‘Forma Runner’. Inspired by the sleek designs of vintage runners, the Forma Runner is a fusion of form and function that transcends the conventional. Not bound by the expectations of traditional running shoes, the Forma Runner blurs the line between athleticism and street style, offering performance-ready comfort without sacrificing everyday versatility.

Fly. Jump. Move. But don’t run with it.

Creative direction, producing & styling by me
Photography: Nicolaj Didriksen
Photographer assi: Kenneth Meng
Retouch: Stig Ruge
Special Effects Team: FX Team + Flying Productions
HMUA: Anne Katrine Hounisen
Models: Blake Jordan + Sara Spannow
Artwork: Anna Belevski
Socials: Susanne Jeppsen + Rebecka Alskog